Tuesday, May 24, 2016

Digital Marketing-some points to ponder.

These days I for sure have much more time at hand than I am used to.Someone used to a heavy load of work,resetting the practise seems like a boring chore.

But every phase in life teaches you something.And I am amazed ,in last two years Indian Medical Practise seems to be totally taken over by digital Marketing.So many business ideas cropping out of it.Good isn't it?But is it?

Though I realized the potential of digital marketing long back in 2008 with website and a blog,even for me the current digital world looks so virtual to the extent of being disturbing.Fake likes,fake comments,fake feed backs and fake recommendations.

Doctors pay huge premium to remain in the top ten of certain sites.And then what?after 6 months or an year or may be two years or will they continue paying it for their whole life to be on top ten?And then what next?There will be a fee hike and their will be more new doctors in the 'market'.More competition. The will  to be in the top ten.And then fee goes higher .Doesn't it sound like a matrimonial site where you become a premium member and your profile comes first.I am not criticising it but then this concept doesn't sound healthy at all.In nutshell this kind of practise isn't a long lasting practise and would be controlled by the parent website.Clever idea but it has it's flaws as far as doctors are concerned.

Now a much more ethical dilemma.So the patient record is stored in the companies cloud.Which means people other than the treating doctor has access to the medical information of the patient.So what happens to patients confidentiality?I don't think the doctors who are using these services have thought about it.Well ....well ....the world has become a really chaotic place.May be I am getting Old and outdated :)